Sales & Brokerage Services
- Brokerage, onsite sales staffing, and sales team management
- Field coaching and sales training
- Sales tour and critical path to the presentation design and implementation
- Phase release and pricing recommendations
- Inventory control and release strategy
- CRM implementation and management
- Sales document review
- Escrow and lender recommendations and management
- DRE protocols
- Below Market Rate (BMR) sales planning and management
- Lead conversion and traffic analysis
- Builder options sales
- Community launch strategy
Marketing Services
- Marketing plan creation and implementation
- Marketing budget creation and oversight
- Recommend and manage outsourced marketing disciplines
- Brand identity and creative development coordination
- Broker outreach program design and implementation
- Sales center design recommendations and coordination
- Product positioning, including unique selling proposition and competitive differentials
Research & Analysis
- Competitive new home and resale reporting and analysis
- Demographic and psychographic analysis
- Buyer profile reports
- Floorplan review
- Market gap analysis
- Product type and unit mix recommendations
- Pricing strategy
- Inventory forecasting
Additional Services
- Broker opinion of value
- Project turnarounds and repositioning
- Value engineering
- Product design recommendations
- Features and amenities recommendations
- Design center / options program design and implementation
- General consulting services
Client Testimonials
“We engaged Chris and his team for an ambitious and complex project. Besides exceeding our pricing and absorption targets, Chris provided hands-on leadership and proactive communication throughout the project. Six years on, we continue to stay in touch and I would highly recommend him to anyone looking for a turn-key solution.”
Spencer K. Rinker
President | AHV Communities
“As a key member of our Sales and Marketing team, Chris' dedication and expertise were valuable in helping to guide our sizable townhome project from concept to market and throughout the sales process. In addition to helping assemble and lead the numerous outside service providers, Chris was actively engaged in all aspects of the onsite sales program, including helping to manage and retain our buyers during a lengthy construction period and I would definitely recommend him for future projects.”
Patrick Chen
President | JTECC Investment
“It is my pleasure to share our positive experience in working with Chris Gray from 2015 through 2018 on two projects in Southern California. From feasibility review, product design to pricing and sales implementation, Chris' knowledge of the market was highly valuable as was his ability to understand and implement our needs, schedules, policies and procedures. When working with Chris, we could always be confident that we were getting his honest assessment of the market or sales situation and that he always had our best interests at heart. Chris Gray is a true professional and our partnership was a positive experience.”
949.229.1032
info@grayrealtyadvisors.com